Coach holidays with Alfa Travel

We are Silver Standout Award Winners!

We are absolutely delighted to announce that we are the proud winners of the Silver Standout Award for Representation!

This accolade, awarded by the Silver Travel Advisor, recognises the brand that excels in showcasing solid representation for travellers over the age of 50 throughout their operations and has been judged by a panel of industry experts.

Earlier this year we enlisted the help of a company called Let’s Talk Ageing (LTA) who are a communications specialist that focus on supporting Clients to connect and engage more effectively with the UK’s over 50’s consumer population. Following feedback from the LTA panel, our own customer focus groups and surveys, we have worked hard over the past year to integrate you, our cherished customers, into the heart of our business.

As the UK’s only employee owned travel group, we view our customers as an extension of our own Alfa family so it is great to receive this recognition for all the hard work we put into delivering exceptional service to our customers and to the over 50s market.

This is the best endorsement to showcase that our amazing team of employee owners will always go the extra mile to provide our customers with the very best holiday experiences and memories to last a lifetime.

Our customers will always remain at the heart of everything we do and we will continue to utilise feedback to help shape our future products and marketing materials to ensure we continue to deliver the exceptional service you have come to expect from us.

We wanted to say a huge thank you to all of our customers for choosing to travel with us and we hope to see you all again very soon!


Whether you dream of enjoying a relaxing break by the sea, crave the adventure of an exciting city break, or want to make your Christmas extra special this year,  Alfa Travel’s breaks all feature exclusive itineraries and unique experiences. So there really is something for everyone!