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Allan Lonsdale – Alfa Driver of the Year 2016

Alfa Travel Coach Driver of the Year – Allan Lonsdale!

Alfa Travel, always famous for quality, value for money coach holidays, is pleased to announce the 2016 Driver of the Year Award has been awarded to Allan Lonsdale!

Regular guests will know that a knowledgeable, helpful driver makes all the difference on a coach holiday. What’s more – a coach driver with real character and personality certainly puts the wow factor into a holiday or short break. With drivers having such a key role to play in the delivery of outstanding service to our Customers, it is only right that Customer feedback provides significant contribution to the award judging. In addition to this, a range of other driver related skills are taken into account, ensuring that the award recognises the drivers who perform to the pinnacle of their profession throughout the season.

This long running award always generates a lot of excitement and real competitive spirit amongst our new and our more experienced members of the Alfa team.

Allan joined Alfa Travel in 2007 and this is the second time he has won the title. He was also awarded the National Coach Tourism Awards Coach Driver of the Year in 2013 and announced as a finalist in 2015.

Allan’s professionalism is recognised by his peers and management alike. Allan is frequently the “go to person” for many of his colleagues who want to draw upon his wealth of knowledge and experience. This is reflective of the great team spirit which exists between our drivers, and helps to ensure that by supporting each other, they collectively deliver a Customer experience that is the very best it can be.


Gareth Lunn – 2nd Place

Allan is allocated to our South tour programme, taking tours from our Reading interchange. Whilst Allan is no stranger to any of our resort destinations, he can be frequently found on tour in Llandudno…..this is quite appropriate, given that the Welsh meaning of Allan is “out”….and we think that Allan is Outstanding!

The competition for the top-spot was close fort this year, with Allan’s ultimate victory being closely challenged for by a number of his colleagues. Running very close to securing the title were our 2nd and 3rd place runners up, Gareth Lunn and Derek Ashley.


Derek Ashley – 3rd Place

Gareth also works on the South programme, and is frequently to be found in his preferred resort of Ilfracombe. Dependable, professional, and popular in equal measure, Gareth is a great member of our driver team.

Ensuring that the South team didn’t sweep the board, Derek works on our North programme, and he can also be normally found in his home town on our Llandudno tours. Another very credible member of the driver team, Derek exudes a calm professionalism, delivering a consistently high level of performance in everything he does.

Andrew Blundell, Operations Director for Alfa Coaches commented; “being able to recognise our top drivers through the Driver of the Year competition is a privilege. Competition for the top 3 places is fierce, and to attain top 3 status is testament to the outstanding professionalism of Allan, Gareth and Derek. I’m proud to have them on the team, and they reflect the high quality which exists throughout the whole team….all of whom will be challenging hard to occupy the top spot next year!”